Did You Know!

One fascinating aspect of human psychology is cognitive dissonance. This theory, proposed by psychologist Leon Festinger in 1957, suggests that individuals experience discomfort or tension when they hold conflicting beliefs or attitudes. To alleviate this discomfort, people often adjust their beliefs or seek out information that supports their existing views. Cognitive dissonance plays a crucial role in decision-making, attitude formation, and the way individuals justify their actions.